Marketing Management-MCQ

MULTIPLE CHOICE QUESTIONS

CHAPTER 11: Marketing Management

1. ______ Where deal is accomplished between buyers & sellers through a medium of phone, letter or through medium of internet.
   (a) Market
   (b) Marketing
   (c) Selling
   (d) Planning


2. Which of the following is the feature of the marketing?
   (a) Needs and wants
   (b) Creating a market offering
   (c) Customer value
   (d) All of the above


3. _________ concept is based on those companies who believe in this philosophy that quality of goods or services of good standard can easily attract customers.
   (a) Marketing concept
   (b) Production concept
   (c) Product concept
   (d) Selling concept


4. Which of the statement is not true for selling?
   (a) Focuses on the need of seller
   (b) Aims at maximizing sales
   (c) Involves fragmented approach to sell
   (d) Selling is limited to exchange of goods and services


5. _________ is the process of classification of products into different groups on the basis of some of its important characteristics.
   (a) Grading
   (b) Packaging
   (c) Standardization
   (d) Branding


6. Packaging is important not only for protection of the product but also serves as ________.
   (a) Quality product
   (b) Complex graphics
   (c) Promotional tool
   (d) Promotion budget


7. Identify the elements of marketing mix:-
   (a) Product
   (b) Price
   (c) Promotion
   (d) All of the above


8. Which of the following is not the function of packaging?
   (a) Product protection
   (b) Pricing objectives
   (c) Promotion
   (d) Product identification

Answer Keys

1

a

2

d

3

c

4

b

5

a

6

c

7

d

8

b